THE ECONOMY OF MOVEMENT
XVI. EXPERIMENTS ON THE PROBLEM OF MONOTONY
XVII. ATTENTION AND FATIGUE
XVIII. PHYSICAL AND SOCIAL INFLUENCES ON THE WORKING POWER
III. THE BEST POSSIBLE EFFECT
XIX. THE SATISFACTION OF ECONOMIC DEMANDS
XX. EXPERIMENTS ON THE EFFECTS OF ADVERTISEMENTS
XXI. THE EFFECT OF DISPLAY
XXII. EXPERIMENTS WITH REFERENCE TO ILLEGAL IMITATION
XXIII. BUYING AND SELLING
XXIV. THE FUTURE DEVELOPMENT OF ECONOMIC PSYCHOLOGY
NOTES
INDEX
PSYCHOLOGY AND INDUSTRIAL EFFICIENCY
INTRODUCTION
I
APPLIED PSYCHOLOGY
Our aim is to sketch the outlines of a new science which is to
intermediate between the modern laboratory psychology and the problems
of economics: the psychological experiment is systematically to be
placed at the service of commerce and industry. So far we have only
scattered beginnings of the new doctrine, only tentative efforts and
disconnected attempts which have started, sometimes in economic, and
sometimes in psychological, quarters. The time when an exact
psychology of business life will be presented as a closed and
perfected system lies very far distant. But the earlier the attention
of wider circles is directed to its beginnings and to the importance
and bearings of its tasks, the quicker and the more sound will be the
development of this young science. What is most needed to-day at the
beginning of the new movement are clear, concrete illustrations which
demonstrate the possibilities of the new method.
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